Pengaruh Social Media Marketing, Store Atmosphere dan Electronic Word of Mouth terhadap Customer Loyalty Starbucks Kota Samarinda

This study aims to determine the effect social media marketing, store atmosphere and electronic word of mouth customer loyalty Starbucks City Samarinda. The sample selection technique uses purposive sampling with a obtained by 100 respondents. Data collection was carried out distributing questionnaires at all outlets in Samarinda City. data that has been collected is processed using SmartPLS 3.2.9 analysis tool SEM method. results this indicate there significant on loyalty, have loyalty. Whereas, Social marketing no